Organic Jiyo is inspired by our founder’s passion; to make this world a better, healthier place. Growing up in a country rich in agriculture, Anoshia felt inspired but also heartbroken at how hard it was to buy foods that are free from pesticides, chemical fertilizers, are non-GMO and without any additives. She was disappointed at the lack of availability and accessibility of local organic produce in grocery stores. During her time working for a tech start-up, she realised how technology can help bridge the gap between these amazing local organic growers and the consumers. This inspired her to build an online marketplace connecting producers of local organic products to their consumers.
Anoshia’s dream is to offer the best and widest range of local organic foods available, and her mission is to promote healthy living. By making organic products more accessible to encourage people to switch to a healthier lifestyle, she wants to make this transition easy for people all across Pakistan. She is an alumna of Cardiff University, UK, where she completed her undergraduate degree with honours in Business Management, focusing on Entrepreneurship.