Charu

We are passionate about food and where it comes from.

We source our ingredients directly from the family farms of the world’s highest mountains, in northern Pakistan. The locals who have been farming in these mountains for generations have mastered the art of raising the perfect fruit, berry, nut or grain. They know the soil and its needs through changing seasons and conditions. And they know the best use of it. All this is carried out with the utmost care and diligence and that is what gives a product that is the purest of it’s kind.

You will find us at the hottest foodie events sharing this treasure, but
it’s the food service trade that’s our core business.

We make it possible for the world to experience rare native and indigenous ingredients by supplying them to restaurants, chefs and conscious brands.